PMS 2.0: Baay Realty Empowers Realtors
Baay Realty has once again solidified its position as a thought leader in Nigeria’s real estate space by hosting the Professional Mastery Symposium for Realtors (PMS) 2.0 on April 7th, 2025. Following the resounding success of the inaugural edition, PMS 2.0 was not just a repeat—it was a revelation.
This year’s theme centered on “the real estate playbook.” From start to finish, the symposium was a deep dive into today’s real estate professional’s five key pillars of success:
Lead Generation: Experts shared cutting-edge tactics for attracting quality leads in a competitive digital space, from social media optimization to content marketing strategies and digital ad campaigns that deliver.
Engagement: The sessions emphasized moving beyond visibility and connecting with audiences. Attendees learned how to create compelling messaging, build a stronger brand presence, and maintain consistent engagement that nurtures interest.
Conversion: Practical workshops broke down the art and science of turning leads into loyal clients. Participants gained strategies to boost conversion rates and close more deals, from storytelling in sales to mastering client consultations.
Referrals: The importance of word-of-mouth marketing and client advocacy was brought to the forefront. Speakers revealed how to build systems that encourage satisfied clients to become brand ambassadors.
Relationship Building: Beyond the sale, real estate is about relationships. PMS 2.0 highlighted the long-term value of trust, follow-up systems, and emotional intelligence in nurturing meaningful client relationships.
What truly set PMS 2.0 apart was its ability to blend learning, inspiration, and connection into a single unforgettable experience. The event fostered new partnerships, sparked mentorships, and planted seeds for future collaborations that will transform real estate practice across Nigeria.
Attendees didn’t just walk away with notes—they left with actionable game plans and a renewed sense of purpose.
Looking Ahead
PMS 2.0 has once again proven that with the right knowledge and the right network, realtors can elevate their craft and impact. Baay Realty is proud to lead this charge and even more excited about what’s ahead.
To every speaker, participant, and partner, thank you for contributing to this historic moment. The journey doesn’t end here. The journey to professional mastery continues.
Want to join the Baay family? We are glad to have you.
Click this link to be a part of it.
Missed out on PMS 2.0? Catch up on all the highlights, insights, and key takeaways from this year’s groundbreaking event. Read more on our blog and get ready for PMS 3.0!
